Hoi An ultimate travel guide 2025 ( + Itinerary )

If you’ve been following my adventures on Funky Fresh Travels, you know I’m all about authentic experiences, vibrant cultures, and finding those hidden gems that make a trip truly unforgettable. And let me tell you, Hoi An delivers on all fronts, and then some! This place isn’t just a destination; it’s a feeling, a vibe, a living, breathing postcard that will steal your heart faster than you can say “Cao Lau!”

I’ve spent a lot of time wandering these ancient streets, sipping countless cups of Vietnamese coffee, and getting gloriously lost in the labyrinth of its charm. So trust me when I say, I’m not just giving you a list of things to do; I’m sharing my favorite memories, my go-to spots, and the absolute best things to experience in this UNESCO World Heritage Site. Get ready, because we’re diving deep into the soul of Hoi An!

Stepping Back in Time: The Ancient Town of Hoi An

Alright, let’s kick things off with the star of the show: the Ancient Town itself. This isn’t just any old town; it’s a magnificently preserved example of a Southeast Asian trading port dating from the 15th to the 19th century. Seriously, walking through these lantern-lit streets at dusk feels like you’ve stepped into a time machine. The architecture is a stunning blend of Vietnamese, Chinese, and Japanese influences, a testament to the diverse traders who once flocked here.

First things first, grab an Old Town ticket – it’s your key to unlocking many of the historical sites. You’ll want to explore the Japanese Covered Bridge, an iconic symbol of Hoi An. Built in the 18th century by Japanese traders to connect their quarter with the Chinese quarter, it’s not just a bridge; it’s a small temple, a piece of living history. I still remember the first time I crossed it, the intricate carvings and statues telling silent stories of centuries past.

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Next up, get lost in the narrow alleys. Seriously, just wander! You’ll stumble upon beautiful old houses, assembly halls like the Fujian Assembly Hall, and countless small museums that offer a fascinating glimpse into local culture and the town’s rich past. Each corner holds a photo opportunity, especially when those colorful lanterns start to glow as the sun dips below the horizon. This is the perfect place to just soak it all in.

Fueling Your Adventures: A Culinary Deep Dive

Now, you know me, food is always a major part of the travel experience, and Hoi An? Oh man, Hoi An is a food lover’s paradise! Your taste buds are in for an absolute treat. The street food scene here is legendary, and honestly, it’s the best way to get acquainted with authentic Vietnamese food.

You absolutely have to try the local specialties. First, let’s talk about Cao Lau. This dish is unique to Hoi An, and I’m convinced it’s magic. It’s a bowl of thick, chewy rice noodles, slices of tender pork, fresh herbs, and crispy croutons, all mixed with a savory broth made using water from a specific ancient well and ash from an endemic tree. Don’t ask me how, just trust me, it’s incredible. I’ve had it in countless small restaurants and at the central market, and it’s always a winner.

Then there’s White Rose dumplings (Banh Bao Banh Vac). These delicate, translucent dumplings are made from rice flour dough, filled with minced shrimp and spices, and topped with crispy shallots. They’re light, flavorful, and seriously addictive. There’s even a specific “White Rose Restaurant” that’s famous for being the original and supplies many other eateries in town!

And, of course, no trip to Vietnam is complete without a Banh Mi. Hoi An boasts some of the best Banh Mi in the world, specifically Banh Mi Phuong, which even Anthony Bourdain raved about. The crispy baguette, the medley of fillings – pâté, various meats, pickled vegetables, fresh cilantro, and chili – it’s a symphony of flavors in every bite. Madam Khanh, “The Banh Mi Queen,” is another local legend you absolutely have to visit. Trust me, these aren’t just sandwiches; they’re culinary masterpieces.

To truly immerse yourself in the local food scene, I highly recommend a cooking class. I’ve done a few over the years, and they are such a great way to learn about local ingredients and techniques. You’ll often start with a trip to a local market (the Central Market is fantastic for this) to pick up fresh produce, then learn to whip up dishes like spring rolls, banh xeo (savory pancakes), and even how to make rice paper. It’s hands-on, hilarious, and you get to eat your delicious creations afterward. It’s truly one of the best things you can do to connect with the local culture.

Beyond the Old Town: Exploring Hoi An’s Surroundings

While the Ancient Town is undeniably captivating, there’s so much more to Hoi An and Central Vietnam to explore!

For a dose of tranquility and a glimpse into local life, rent a bicycle and cycle through the picturesque rice fields and rice paddies surrounding the town. It’s a peaceful escape, and you’ll often see farmers at work. You can even venture to Cam Thanh Village for a unique basket boat ride through the coconut groves. Imagine floating along, perhaps even trying your hand at crab fishing – it’s such a fun, authentic experience and definitely one of the most popular activities.

If you’re looking for some beach time (and let’s be real, who isn’t in Southeast Asia?), Hoi An has a couple of fantastic options. An Bang Beach is the more lively and developed beach, with plenty of beachfront bars and restaurants. It’s a great place to relax, swim, and watch the world go by. Cua Dai Beach, while beautiful, has faced erosion issues, but it’s still worth a visit if you have enough time. Personally, I often gravitate towards An Bang for its chilled-out vibe. These are some of the most well-known beaches in the area.

Feeling adventurous? Consider a day trip to the Cham Islands. Just a short boat trip from Cua Dai Beach, these islands are part of a marine protected area and offer crystal-clear waters perfect for snorkeling and diving. It’s a fantastic escape from the hustle and bustle and a chance to explore a different side of the region.

Another incredible day trip is to My Son Sanctuary. This UNESCO World Heritage Site is a complex of ancient Hindu temples built by the Cham people between the 4th and 14th centuries. While not as grand as Angkor Wat, these ancient ruins are incredibly atmospheric and offer a fascinating insight into the Champa Kingdom’s history and architecture. A guided tour is highly recommended to understand the significance of these impressive structures. It’s a bit of a drive, but absolutely worth the extra cost.

And if you’re up for a slightly longer adventure, Da Nang is just a short drive away. From there, you can explore the majestic Marble Mountains, a cluster of five limestone and marble hills filled with caves, tunnels, and Buddhist sanctuaries. You can even take a shuttle bus or taxi to the famous Sun World Ba Na Hills, home to the iconic Golden Bridge. It’s a theme park experience, but the views from the bridge are undeniably spectacular.

Shopping, Sipping, and Soaking Up the Vibe

You can’t come to Hoi An without getting something tailor-made! The town is famous for its hundreds of tailor shopsthat can whip up a custom-made suit, dress, or any other garment in just 24 hours. I’ve had a few things made here over the years, and the quality for the price is incredible. Just make sure you do your research to find the best tailors and allow enough time for fittings. It’s a unique experience and a fantastic way to take home a special souvenir.

When the sun sets, Hoi An truly transforms. The Night Market comes alive, brimming with stalls selling everything from souvenirs to delicious street food. The Thu Bon River becomes a canvas for countless floating lanterns, and taking a boat ride down the river is a magical experience, especially during the full moon when the Hoi An Lantern Festivaltakes place. All the electric lights are turned off, and the entire Ancient Town glows with the soft light of thousands of lanterns. It’s pure magic, a truly romantic and enchanting atmosphere.

And speaking of atmosphere, the coffee shops in Hoi An are next level. Vietnamese coffee culture is incredible, from the strong, sweet ca phe sua da (iced coffee with condensed milk) to the rich, creamy egg coffee. Find a cozy spot with a view of the river or a bustling street, settle in, and just watch the local life unfold around you. It’s the perfect way to start your day or take a break from exploring.

Three Days of Funky Freshness in Hoi An: Your Perfect Itinerary!

Three days is the absolute sweet spot to truly soak up its charm, dive into its culture, and eat your weight in delicious Vietnamese food. This isn’t just any old itinerary; this is the real deal, crafted from countless strolls, endless bowls of Cao Lau, and more lantern-lit evenings than I can count. Get ready for a whirlwind of wonder, because your Hoi An adventure starts now!

Day 1: Ancient Wonders Culinary Delights

Morning: Step Back in Time in the Ancient Town

Kick off your Hoi An journey by immersing yourself in the heart of it all: the Ancient Town. This UNESCO World Heritage Site is a true living museum, and I promise, every alleyway holds a secret. Grab an Old Town ticket (you’ll need it to enter many of the historical sites), and let’s get exploring!

Start with the iconic Japanese Covered Bridge. It’s a symbol of Hoi An, built by Japanese traders in the 18th century, and still standing strong. Take your time, admire the intricate details, and feel the history under your feet. From there, wander through the narrow streets, discovering ancient merchant houses like the Old House of Tan Ky, and impressive assembly halls such as the Fujian Assembly Hall. These beautiful old houses offer a fascinating glimpse into the town’s prosperous trading past. Don’t rush; let yourself get wonderfully lost in the charm of the lantern-lit streets. Pop into some of the artisan shops – Hoi An is famous for its silk lanterns, ceramics, and local crafts. This is the perfect place to find unique souvenirs.

Lunch: Banh Mi Bliss

By now, your stomach must be rumbling! For lunch, you absolutely must experience a Hoi An legend: the best Banh Miin Vietnam. Head straight to Banh Mi Phuong, famously endorsed by Anthony Bourdain. The queues might be long, but trust me, that crispy baguette packed with flavorful fillings, fresh herbs, and that secret sauce is worth every single second. Alternatively, check out Madam Khanh, “The Banh Mi Queen,” for another incredible take on this Vietnamese staple. It’s a flavor explosion that will ignite your taste buds!

Afternoon: Tailor Made Dreams Riverside Serenity

After fueling up, it’s time for some retail therapy, Hoi An style! This town is legendary for its tailor shops, and getting a custom-made suit or dress is one of the best things to do here. Head to one of the reputable tailors (do your research beforehand to find the best tailors), pick out your fabric, and get your measurements taken. The turnaround is usually incredibly fast, often by the next day!

As the afternoon mellows, make your way to the Thu Bon River. Find a cozy cafe along the waterfront and enjoy a traditional Vietnamese iced coffee (cà phê sữa đá). It’s a great place to simply watch the local life unfold – boats drifting by, vendors selling their wares, and the golden hour light beginning to paint the town.

Evening: Lantern Magic River Dreams

As dusk approaches, Hoi An truly transforms into something magical. The colorful lanterns that adorn every street, shop, and cafe begin to glow, casting a warm, enchanting light. This is the best time to take a boat ride on the Thu Bon River. Negotiate a price with one of the local boat operators, hop aboard a small wooden boat, and float along, admiring the shimmering reflections of the lanterns on the water. For an extra special touch, buy a small paper lantern and release it onto the river – it’s a beautiful tradition believed to bring good luck.

After your romantic river experience, cross the Bridge of Lights to An Hoi Islet, home to the bustling Hoi An Night Market. Here, you’ll find endless stalls selling everything from street food to souvenirs, more lanterns, and quirky trinkets. Grab some skewers, try some banh xeo, and soak in the lively atmosphere. Dinner should definitely be another delve into local food, maybe some Com Ga (chicken rice) or Mi Quang at a popular small restaurant.

Day 2: Countryside Charm Culinary Creations

Morning: Market Madness Cooking Class Fun

Wake up early and head straight to the Hoi An Central Market. This vibrant local market is a feast for the senses – the smells of fresh produce, the vibrant colors of spices, and the lively chatter of vendors. It’s the perfect place to witness authentic local life and is often the starting point for a cooking class.

Speaking of which, a cooking class in Hoi An is an absolute must-do! Many classes include a market tour where you learn about Vietnamese ingredients before heading to the kitchen. You’ll get hands-on experience making classic dishes like spring rolls, Vietnamese salads, and even your own Cao Lau or White Rose dumplings. I’ve always found these classes to be such a great way to connect with the culture and bring home some delicious skills. Plus, you get to eat all your amazing creations for lunch!

Afternoon: Basket Boats Beach Bliss

After your culinary adventure, it’s time to explore the picturesque countryside. Rent a bicycle (many hotels offer them for free or a small fee) and cycle through the stunning rice fields and rice paddies surrounding Hoi An. The ride is flat, scenic, and offers a peaceful escape from the busy town.

Cycle out to Cam Thanh Village for one of the most popular activities: a basket boat ride through the coconut groves. These unique circular boats are operated by skilled locals, and it’s a seriously fun and sometimes surprisingly adventurous experience. You might even get a chance to try your hand at paddling or participate in a bit of “crab fishing.” It’s an incredibly authentic glimpse into the daily lives of the local fishermen.

After your basket boat adventure, continue your cycle to An Bang Beach. This is one of the most well-known beaches in Central Vietnam, offering soft white sand and calm waters. It’s the perfect place to relax, swim, and soak up the sun. Grab a cold coconut or a fresh juice from one of the beachfront cafes and unwind. If you have enough time, you could even try some fresh seafood at one of the beachside restaurants.

Evening: Sunset Chill

As the sun begins to set, enjoy the beautiful colors over the South China Sea. An Bang Beach is known for its relaxed vibe, so find a beachfront spot and enjoy a sundowner. Head back to Hoi An for dinner. This evening, explore a different part of the Ancient Town or try one of the best restaurants you’ve heard about. Perhaps a bowl of Mi Quang, another regional noodle specialty, or some grilled seafood. Then, enjoy another leisurely stroll through the illuminated streets, perhaps catching a traditional music performance or simply people-watching from a charming coffee shop.

Day 3: Historical Journeys or Island Escapes

Morning: Choose Your Adventure!

For your final day, you have a couple of fantastic options, depending on your interests.

Option A: Ancient History at My Son Sanctuary

If you’re a history buff, embark on a day trip to My Son Sanctuary. This UNESCO World Heritage Site is a complex of ancient Hindu temples of the Cham Kingdom, dating from the 4th to 14th century. While not as grand as the Angkor Wat complex, these ancient ruins are incredibly significant and offer a fascinating insight into Cham culture. I recommend booking a guided tour to truly understand the history and symbolism of the remaining structures. It’s about an hour’s drive from Hoi An, and a very worthwhile experience if you’re keen on historical sites.

Option B: Island Paradise at Cham Island

If you’re craving more ocean and adventure, take a boat trip to Cham Island. Located off the coast of Cua Dai Beach, these islands are part of a marine protected area and boast pristine waters perfect for snorkeling, diving, or simply relaxing on secluded beaches. Many tours include snorkeling equipment and lunch. It’s a refreshing change of pace and a chance to experience the natural beauty of the Vietnamese coastline.

Afternoon: Last Bites Souvenir Hunts

Whether you’ve returned from My Son or Cham Island, head back to Hoi An for your last chance to indulge. Grab one last Cao Lau or whatever local food has captured your heart. Spend the rest of the afternoon doing any last-minute souvenir shopping. If you ordered tailor-made clothes, this is the time for your final fitting and pick-up! Wander through the city center, revisiting your favorite spots or discovering a new hidden gem you missed. Look for unique handcrafted items, local art, or perhaps some fragrant Vietnamese coffee beans.

Evening: Farewell Hoi An Sunset

For your final evening, enjoy a relaxing dinner by the river. Reflect on your incredible Hoi An journey, the beautiful sights, the delicious food, and the warm hospitality of the locals. Take one last stroll through the lantern-lit streets, letting the magic of this great place wash over you. It’s the perfect way to bid farewell to this unforgettable corner of Central Vietnam.

There you have it, Funky Fresh Travelers – a jam-packed, yet perfectly paced, 3-day itinerary for Hoi An. This travel guide will ensure you experience the best things this incredible town has to offer, leaving you with memories that sparkle as brightly as its famed lanterns! Safe travels, and keep it funky!

Insider Tips from Your Funky Fresh Guide

Best Time to Visit:

The dry season, from February to May, offers the best time to visit with pleasant temperatures and less rain. However, the full moon nights (the 14th day of the lunar month) for the Lantern Festival are absolutely unmissable, no matter the time of year.

Getting Around:

 The Ancient Town is best explored on foot. For venturing further out, bicycles are cheap to rent and a fantastic way to see the rice fields and nearby beaches. Taxis and Grab (the Southeast Asian Uber) are also readily available. From Da Nang, a taxi or private car is the easiest way to get to Hoi An.

Embrace the Locals:

 The people of Hoi An are incredibly friendly and welcoming. Don’t be afraid to strike up a conversation, try your hand at a few Vietnamese phrases, and embrace the chaos and charm of it all. Joining a tour with a local guide can offer deeper insights into the culture.

• Museums History: Don’t just walk past them! Pop into a small museum like the Museum of Sa Huynh Culture to learn about the region’s ancient past, or the Museum of History and Culture for a broader overview. These insights will deepen your appreciation for this living museum.
• Beyond the Highlights:  While this guide covers the top things and most popular places, remember that Hoi Anis full of hidden alleys, quiet temples, and charming cafes waiting to be discovered. Follow your instincts, explore off the main street, and you’ll find your own unique experiences.

Whether you’re exploring the ancient town of Hoi An, indulging in its incredible food, or venturing out to the serene rice paddies or the vibrant South China Sea beaches, Hoi An offers an unforgettable adventure for every type of traveler. It’s a place that stays with you long after you’ve left, a colorful memory woven into the fabric of your travel soul.

So, what are you waiting for? Pack your bags, get your funky fresh attitude ready, and prepare to fall head over heels for Hoi An! It’s more than just a stop on your Vietnam itinerary; it’s a destination that will capture your imagination and leave you dreaming of those lantern-lit streets until your next day of adventure.

Until next time, stay funky, stay fresh, and keep exploring!

Eric, Your Guide to Funky Fresh Travels

WHO AM I ?

Hello !

I am Eric, a French Australian citizen based between Australia, Asia and Bali an I love to travel and experience the world. I generally like outdoor activities, wellness, great food and venues , party and real local adventures ! I am a Yoga practitioner and fitness lover

I created this blog because I love to travel and I want to share my experiences with others. I’ve been traveling since I was a child, and I’ve been to over 50 countries. I’ve seen some amazing things and met some amazing people, and I want to help others experience the same things.

I believe that travel is one of the best ways to learn about the world and about yourself. When you travel, you’re forced to step outside of your comfort zone and experience new things. You learn about different cultures, different religions, and different ways of life. You also learn about yourself, your strengths, and your weaknesses.

Travel can also be a great way to make new friends. When you’re travelling, you’re surrounded by people from all over the world, and you’re all in the same boat. You’re all there to explore and experience new things, and that can create a bond between people.

Let’s connect together !